Posted by: Nika Everdream
As a person who has been in love with Finland since childhood, and as a fashion designer, I want to tell you a little about the street fashion of her capital - Helsinki. And still slightly shake the prevailing stereotype about boring Finns who do not know how to dress stylishly, preferring a boring gray-black palette and practical sweaters with a deer ornament.
Perhaps this publication will inspire someone, entertain and amuse someone, but in any case, I hope that you will not remain indifferent to the wonderful Finnish dandies, even if some of the bows are on the verge of decency and a sense of proportion.
Argued that the more north a nation, the more muted and unobtrusive clothing it prefers. First, it is combined with the natural color type of appearance (light skin, natural blond and gray or blue shades of the eyes). Secondly, Finland cannot boast of a developed light industry (such as China) or a warm climate that is favorable for seasonal fashion (like, for example, Italy). Finland is the country of thousands of lakes, warm saunas and successful fishing. Well, what could be the fashion fishing after a sauna?
I will be honest and admit: in part, all this is true. In the provinces and small towns such as Rovaniemi, people do not like to stand out, and nowhere ...
About fashion here only heard, and the usual straight-bow is like this:
However, if we move to Helsinki, then a surprise awaits us here ... More precisely, many surprises!
And the first of them is sooo many brightly dressed people on the streets. a green “pluck-out eye”, a bright red, sunny yellow, orange, an electrician ... It seems as if I got on some incredible masquerade. A riot of colors, and moreover, in one dress, contrary to all the usual standards of taste, can be combined much more than three colors!
Secondly, it is striking how people combine things from different eras, styles and purposes among themselves. In my opinion, there are quite successful, very stylish images ... I am inspired by such looseness, courage, and in general in such treatment with style there is a certain inner freedom ... which is sometimes lacking for our women.
By the way, the older generation is not lagging behind ....
Not far behind and the stronger sex. And this nation can be called boring dressed?
True, sometimes an internal free artist seems to be completely out of control, and on the streets of Helsinki you can meet such characters in broad daylight:
You know, I do not think that even this is so bad and somehow wrong. In my opinion, such courage is better than the conservatism of the gray crowd, but of course the sense of proportion is very thin ... like ice on one of the thousands of Finnish lakes!
And, at the end of our tour, some more interesting, in my opinion, images.
Personally to me, in all this splendor with a slight hint of madness, I like first of all the fact with which inner bewilderment and independence people treat their appearance. It’s like hanging in the air: “You don’t owe anything to anyone!” Women don’t have to wear pencil skirts and stilettos and be constantly “glamor” and “sexy”, while men here do not think that a bright shirt and an incredible pants shade are a sign of unconventional orientation. People here do not pursue elegant, expensive, superfashionable things from famous brands. And if you are wondering where this or that fashionist has such interesting clothes, most often you will hear: bought at a flea market! Or: there was a good sale in second hand! Or even: sewed himself. It is safe to say that Finnish fashion really comes from the streets, and not from expensive catwalks, there is little gloss and a lot of soulfulness in it, and probably that is why it has been inspiring the designers of the rest of the world for many years ...
Yes, it is possible that with something Finnish dandies are sometimes overdone, sometimes as if hiding behind the screens of bright, shocking, even fabulous images, but now, I know for sure: Finnish style is not only monochrome, practicality and conservatism.